Coping with the post-advertising age

Philip Gould

Over the last three decades advertising and the context within which it occurs have changed beyond recognition.

Coping with the post-advertising age

Philip Gould Philip Gould Associates

I started work in advertising just over 30 years ago in October 1975. I remember well my first day at an agency. There was a sense that I was not just entering an office, but a kind of cultural and creative emporium of our times.

I knew well why I wanted to work in advertising. It was for the experience. My ultimate destination was politics but I wanted to learn. So I chose advertising because I wanted to penetrate the very heart of modern communications.

In truth, I was...

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