Accountability of Audience Measurement - an ARF Survey of Industry Concerns Regarding Media Measurement Services

This paper looks at the key measurement issues currently facing a variety of different sectors of the media (online, print, radio, video etc.).

Accountability of audience measurement - ARF survey of industry concerns regarding media measurement services

INTRODUCTION

As a follow up to the January 31st ARF Special Event: Accountability of Audience Measurement, the ARF conducted a cross-industry survey to better define and understand the key measurement issues facing each media sector.

METHODOLOGY

The online survey invitation was emailed to 507 people who had attended the ARF's Special Event on January 31, 2005, or who were active on one of the following ARF Councils – Media Accountability, Online Media, Print, Radio, Video Electronic Media, and who had a functioning email address. Responses...

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