Westpac - junior accounts launch

Westpac, one of New Zealand’s largest banks, decided to concentrate on marketing to the one million children under eighteen which research showed would encourage a long term relationship.

Junior Accounts

Category: IntegratedAgency: Saatchi & SaatchiAdvertiser: Westpac

SUMMARY

Children are notoriously difficult to market to at the best of times. When it comes to banks it's almost impossible given they exist in parallel universes.

Yet this paper proves it can be done and that in doing so, Westpac has been able to secure relationships with the future generation of financial customers through reinvigorating its Junior Account offer.

It illustrates the integral role that advertising played in creating a universal catch-cry that struck at the heart of children and parents alike by taking the high...

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