Irving - Cruisin' to Win campaign

Terry Small, Noel O'Dea, Tom Murphy, James Jung, Richard Nelson, Jenny Smith, Donna McCarthy, Laurelyn Priestley and Mark Peters

In the summer, promotions flood the market, as gasoline outlets and their convenience stores try to attract traffic.
Agency: Target Marketing and Communications IncAuthors: Terry Small, Noel O'Dea, Tom Murphy, James Jung, Richard Nelson, Jenny Smith, Donna McCarthy, Laurelyn Priestley and Mark Peters

Irving Cruisin' to Win campaign

Advertiser: Irving Oil Ltd. Awards: Events & Seasonal - Gold

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): June 2003 – August 2003.Start of Advertising/Communication Effort: June 02 2003.Base Period for Comparison: June 2002 – August 2002 (same-store retail sales figures).

In the summer, promotions flood the market, as gasoline outlets and their convenience stores try to attract traffic. But these...

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