K & G Fashion Stores

Discount clothing stores usually follow the adage, “pile ‘em high and watch ‘em fly.” Promise quantity at low prices and people will flock to your doors.
Agency: john stAuthors: Matt Stringer, Jayme Maxwell and Charlie Bresler

K & G Fashion Stores

Advertiser: K & G Fashion Stores (The Men's Wearhouse) Awards: Off To A Good Start - Certificate of Excellence

EXECUTIVE SUMMARY

Results Period (Continuous Months): October 2004 – May 2005.Start of Advertising/Communication Effort: October 4, 2004.Base Period: 12 month rolling trends, June 2004 – September 2004.

Discount clothing stores usually follow the adage, “pile 'em high and watch 'em fly.” Promise quantity at low prices and people will flock to your doors. K&G...

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