Moores: dressed for Success

Retailers often think classical marketers overcomplicate advertising. If it works, they say, the cash register will ring.
Agency: john stAuthors: Dave Starrett, Richard Bull, Jayme Maxwell and Charlie Bresler

Moores: dressed for success

Advertiser: Moores Clothing for Men Awards: Retail - Gold

EXECUTIVE SUMMARY

Results Period (Consecutive Months): February 2004 – April 2005 (inclusive).Start of Advertising/Communication Effort: February 2004.Base Period for comparison: March 2003 – January 2004 (inclusive).

Retailers often think classical marketers overcomplicate advertising. If it works, they say, the cash register will ring. Immediately.

This simplicity is refreshing, but daunting for an agency.

Fortunately, this is exactly what happened in this case. We will...

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