Agency: Cossette Communication Group | Authors: Stéphane Langevin, Jean Lachance, François Leblond, François Canuel, Véronique Di Lullo, Sean Saraq, Susie Jeaurond, Yves Perreault, Jonathan Rouxel, Frédéric Girard, Jo-Ann Munro, Sébastien Maheux and Brian Gill |
Coricidin II
Advertiser: Schering Canada Inc. Awards: Packaged Goods Other - Certificate of Excellence
EXECUTIVE SUMMARY
Business Results Period: January 2004 – May 2005.Start of Communication Effort: January 2004.Base Period for Comparison: Historical references.
When Coricidin II (CII) was launched in January 2004, it faced serious hurdles in reentering the cough and cold medication market. The...