The status of wireless survey solutions: the emerging power of the thumb

Due to the increasing penetration of cell phone-only households, survey administration via wireless devices is gaining attention.
  

The status of wireless survey solutions: the emerging “power of the thumb”

Leslie TownsendMobile Memoir LLC

INTRODUCTION

The “power of the thumb” refers to the use of a tool that is in the pocket or purse of most adults and many teenagers – the cell phone. An entire generation is being raised to send text messages, surf the web, and conduct transactions with the use of a few keys on their cell phones using their increasingly adept thumbs.

Survey methodologies have shifted rapidly as web-based administration has been more widely adopted. During the past decade, the use...

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