Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay

With technological advances in consumer panel collection devices and the absolute size of consumer panel samples, analysis applications that integrate behavioral and attitudinal measures are becoming more common place.

Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay

Todd HaleConsumer Insights, ACNielsen, United States

OVERVIEW/PROJECT OBJECTIVES

The Consumer Market Research Committee of the Food Marketing Institute requested that ACNielsen “conduct a landmark research study of U.S. households and how they shop for food. This study is expected to create a basic benchmarking tool regarding consumer shopping behavior and attitudes”.

This study is about identifying winning strategies for a retailer's most important shoppers. Today, manufacturers like Coca-Cola, General Mills, Kraft, Procter & Gamble, and Unilever leverage ACNielsen Homescan consumer insights to generate top shopper/most valuable...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands