Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay
Todd HaleConsumer Insights, ACNielsen, United States
OVERVIEW/PROJECT OBJECTIVES
The Consumer Market Research Committee of the Food Marketing Institute requested that ACNielsen “conduct a landmark research study of U.S. households and how they shop for food. This study is expected to create a basic benchmarking tool regarding consumer shopping behavior and attitudes”.
This study is about identifying winning strategies for a retailer's most important shoppers. Today, manufacturers like Coca-Cola, General Mills, Kraft, Procter & Gamble, and Unilever leverage ACNielsen Homescan consumer insights to generate top shopper/most valuable...