Marketing ROI: Learn It, Love It, Act on It

Brent Hieggelke

What's your recipe for marketing success? One pound of strategy, six ounces of targeted media, two cups of breakthrough creative, three tablespoons of sheer luck and a pinch of Executive gut feel.

Marketing ROI – Learn It, Love It, Act on It

Brent HieggelkeWebTrends

ROI ISN'T JUST A METRIC, IT'S GOOD MARKETING

What's your recipe for marketing success? One pound of strategy, six ounces of targeted media, two cups of breakthrough creative, three tablespoons of sheer luck and a pinch of Executive gut feel. Sound familiar? What may have worked in the past, simply doesn't cut it anymore. It's time for a new recipe. Marketing is maturing into a results-driven discipline. No longer can Marketing Executives rely purely on their past experience, gut feel and intuition. ROI needs to be a...

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