Writing Copy that Sells
Encouraging customers to buy your products or services is the goal of every small business owner. Writing effective copy for your ads and other marketing materials plays a key role in turning potential customers into paying ones.
Every product or service has its own strengths and weaknesses. Effective marketing copy can emphasize strengths while minimizing weaknesses. Whether you're writing an ad for the newspaper or a sales letter, you can write persuasive copy by keeping the following guidelines in mind.
WRITE YOUR COPY FROM THE CUSTOMER'S POINT OF VIEW
Given how hard you work to turn...