Create Your Own Press Kit

Creating a standard press kit that can easily be customized for different audiences will help you your company make the best impression no matter what the situation.

Create Your Own Press Kit

For as much work as it takes to promote and advertise a small business, you don't want to be caught empty handed when reporters actually call to ask for more information about your business.

Creating a standard press kit that easily can be customized for different audiences will help you your company make the best impression no matter what the situation.

WHAT IS A PRESS KIT?

While the name implies a package focused solely on the media, a press kit is simply a packet of information about your company, products or services. In fact, a...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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