Email Marketing Tips for Small Business
It's free. It reaches masses of potential customers as easily and it can be targeted to the smallest subset of clients.
At first, e-mail marketing looked like a pile of gold for marketers, particularly those with smaller marketing budgets. However, it can easily can become a curse for small businesses if not utilized properly.
Carelessly used, e-mail marketing can turn off and even anger the very customers you want to reach. The following tips can help you maximize the power of e-mail marketing while avoiding the pitfalls.
IDEAS TO AVOID
Don't send “spam.”
Sending...