Introduction to E-mail Marketing

Direct marketing has traditionally been equated to direct mail, but increasingly it is also moving online.

Introduction to E-mail Marketing

Mischelle DavisNewWorldIQ

The phenomenon of emarketing is, of course, the age-old practice of direct marketing remade in modern dress. “Direct marketing” is often used interchangeably with “direct mail.” But it can range from the catalog that arrives along with your letters and the advertisement inside your billing statement to the flyer slipped under your windshield and even to the salesman knocking at your door.

There was a time when marketing directly to customers and potential customers was considered the poor stepchild of more sophisticated forms of advertising, and upscale businesses did not regard it as...

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