Integration Between Marketing and Sales

Deborah Athens

The integration between marketing and sales is becoming an imperative for companies. This paper discusses practical considerations in building an integrated sales and marketing team in order to improve communication within the organisation as well as with clients, and how the results can help drive the growth of a company.

Integration Between Marketing and Sales

Deborah AthensOracle Corporation

STARTING AT STRATEGY

Many companies don't realize that marketing and sales can help drive the economy. In fact, the way organizations communicate value and reach out to the consumer can have a huge impact on the economic recovery. This is why the integration between marketing and sales is becoming an imperative for companies.

The role marketing plays within the company fosters their ability to become engaged with all levels of corporate strategy. Marketing must continually build bridges with product development, product marketing, sales, the CFO and the CEO. Marketing's alliances with...

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