Trends in broadcast

Jon Stimmel

Discusses trends in broadcast media. Take-up of emerging media (mobile, internet etc.) will be largely driven by perception of the clutter problem in TV.

Trends in broadcast

Jon StimmelBroadcast Buying Unilever

Those of us trying to understand the evolving media landscape and be financially accountable for our implementation choices, search for the rationale or identifying links on how to anticipate changing media consumption. Clearly, increased choice and portable technology have driven individuals into new forms of viewing such as DVRs, iPods, cell phones and Xbox's as evidenced by the holidays' must-buy lists of your friends and family. How else can we substantiate the millions of $200 – $500 devices being snatched up by average citizens already paying $2.50 for a gallon of gas...

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