Who are those powerhouse spenders? That little old lady is really Ms. Moneybags
Marti BarlettaAuthor, Marketing to Women
Who do you think is the largest, fastest-growing, most-influential market segment in the world? The demographic group which outspends them all? If you guessed teens, tweens, their parents, or men 18-34, it's time to think again. The answer may surprise you.
The economic powerhouse is — women! They make more than 83% of the consumer spending decisions in the country (and in case you are wondering consumer spending accounts for twothirds of the GNP!). They are the CPOs (Chief Purchasing...