Are We Victims Of The Ancient Chinese Curse?

Discusses the legal and regulatory issues and general challenges facing the marketing industry in 2006, inclduing: session and resisdual feees, the internet, personal media, pensions and health, multiplexes and multicasting, digital editing and product placement.

Are We Victims Of The Ancient Chinese Curse?

Douglas J. WoodANA

We've all heard the Chinese curse“ May you live in interesting times.” While the marketing industry has certainly had its share of interesting times in the past, the future holds even more daunting challenges. This article will address an area that will create such a challenge — the costs and conditions of hiring actors for the production of radio and television commercials.

Since the 1950s, dealings between the advertising industry and actors have been governed by a series of collective bargaining agreements with three principal unions: the Screen...

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