Are Sex and Death Taboos in Advertising?
An Analysis of Taboos in Advertising and a Survey of French Consumer Perceptions
Delphine Manceau and Elisabeth Tissier-DesbordesESCP-EAP
INTRODUCTION
In recent years advertisers have been looking for new ways to communicate. The proliferation of television advertisements has resulted in advertisement 'tunnels' in which one ad follows another with the result that each ad is hardly perceived. It has thus become particularly important for a brand to be presented in a striking way so that consumers will remember the message and possibly change their buying behaviour. In this context, some advertisers...