The Web of Insights: The Art and Practice of Webnography
Anjali PuriAC Neilsen ORG – MARG India
There is no arguing the radical transformation that the World Wide Web has brought about in this generation. At one level it is a new, more efficient way of communicating, of distributing and accessing information, and doing business. At a much larger level, it has been a catalyst to globalization and a dissolver of boundaries ... and a creator of virtual social spaces and communities that transcend geography.
The market research fraternity has likewise benefited from 'web efficiencies'. In recent years, we...