Beyond The Research Repository - Using next generation web technology to maximize the return from your market research investment

This paper draws on the authors’ experience in implementing client side, market research department (MRD) portals for more than 20 organizations around the globe with research budgets ranging from $1 million to $100 million.

Beyond the Research Repository

Using Next Generation Web Technology to Maximize the Return From Your Market Research Investment

Chris ForbesInsight Marketing Systems, Australia

Daryl Maloney McCallInsight Marketing Systems, Australia

INTRODUCTION

Over the last three to five years, leading market research departments within client organisations have begun using web technology to introduce on-line research libraries (or portals) to store and provide access to their organization’s market research knowledge.

The most common drivers for the adoption of such research portals have been the desire to:

  1. Lift the use of market research within the client organization,

  2. Reduce user information requests through...

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