Creative Brainstorming
Woody Allen and beyond product ideas
John StoreyGeest plc, United Kingdom
“Information is the seed for an idea, and only grows when it's watered.” Heinz V. Bergen.
OVERVIEW
Mixing traditional techniques with research techniques results into a unique and highly effective, yet simple brainstorming tool. This paper shares insights and some experiences, positive and negative, pitfalls to watch out for and some key tips. The paper takes a look into best methods as well as a pool of different brainstorming methods, and how to maximise the benefits:
What makes the ingredients for a good brainstorming session?
How...