Agency: LEVY McCallum | Authors: Roy McCallum and David Clark |
Glen's Vodka - A Nicely Judged Campaign
INTRODUCTION
Glen Catrine is a very well established Scottish company producing High Commissioner Whisky and a range of other popular spirits including Vodka, Gin, Dark Rum and White Rum. Like many Scottish companies in that market it has title to names which have been part of the company's history and one of these was the name John Grant and the brand name Grant's Vodka. By 2002 Grant's Vodka had been on the market for close on half a century and was one...