Broadband for Scotland - Turning Braveheart into Blade Runner

The confusion and clutter so often suffered in new technology markets are the villains of this piece, and the paper shows how the Broadband for Scotland campaign cut through both.
Agency: The UnionAuthor: Giles Moffatt

Broadband for Scotland – Turning Braveheart into Blade Runner

PROLOGUE: BEWARE OF THE LUDDITE ...

'Luddism began on the night of 4 November 1811, in the little village of Bulwell, some four miles north of Nottingham, when a small band of men gathered in the darkness, counted off in military style, hoisted their hammers and axes and pistols, and marched to the home of a “master weaver” named Hollingsworth. They posted a guard, suddenly forced their way inside through shutters and doors, and proceeded to destroy a half-dozen weaving machines of a...

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