Stephen King: bridging the great divide

Jeremy Bullmore

An obituary article on the author's long-term colleague Stephen King (died on 16 February 2006). King is celebrated as someone with a rare ability to occupy, and bridge, the two worlds of academic thinkers and practitioners in advertising.

Stephen King: Bridging the Great Divide

Jeremy Bullmore

There are many excellent scientific journals devoted to neurosurgery. Month by month, they publish learned papers, each having been subjected to rigorous peer review, that chronicle the latest discoveries, hypotheses, case-studies and innovations in the neurosurgery world. And the shocking thing is this: they are never read by neurosurgeons.

Those very men and women who earn their livings in the operating theatres, holding scalpel and trepan and the lives of others in their hands, wilfully ignore the invaluable wisdom and teaching of others. There is a yawning gap between what is known...

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