Attitude formation online
How the consumer's need for cognition affects the relationship between attitude towards the website and attitude towards the brand
Maria SiciliaUniversity of Murcia
Salvador RuizUniversity of Murcia
Nina ReynoldsBradford University
INTRODUCTION
In the past decade the development of the internet has had a massive impact on integrated marketing communications in general and advertising in particular. Websites, the most visible communication activity on the internet (Karson & Korganondar 2001), allow easy and rapid interaction to take place between consumers and organisations (Ha & James 1998; Coyle & Thorson 2001). A website usually provides...