The Power Of Advertising

Jim Davidson

Argues for the economic importance of advertising in the United States: 'policy makers will be less inclined to criticize advertising when they learn that it is an economic force that helps create and support jobs throughout the country and helps produce sales at every level of the U.S.

The Power Of Advertising

Jim DavidsonThe Advertising Coalition

Advertising is under heavy scrutiny in Washington, D.C. Some members of Congress seek to restrict the content or even eliminate advertising of prescription drugs. Others have proposed limiting or eliminating advertising to children under 12. Some of the most-senior members of the United States Senate have proposed to tax the advertising of major pharmaceutical companies as a penalty for violating proposed new drug importation programs. In the last Congress alone, there were two Senate floor votes aimed at restricting advertising and several committees have conducted hearings on prescription drug advertising and...

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