Peer Survey method. A new approach to kids and youth behaviour, environment and market

Roberto Porciello and Angela Cortese

The information available about the world of youth is not sufficient to foster our understanding or perception of it.

Peer Survey Method

A New Approach to Kids and Youth Behaviour, Environment and Market

Roberto PorcielloFocus Marketing s.r.l., Italy.

Angela CorteseProvince of Naples, Italy.

SOME TYPICALLY DISTORTED INFORMATION ABOUT RESEARCH INTO YOUNG PEOPLE AND TEENAGERS

As with other age groups, young people also show a widespread homogeneity when it comes to attitudes and behaviour. Despite their relative extraneousness from the world of work, their participation in collective experiences (such as that of school or university) and the momentary adherence to a collective aggregation creates the assumption of a common vision. Young people, therefore, traditionally represent a subject carrier...

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