Brand Activation is King! Long Live the King!
Mark Joy
If you happened to be in a certain northern UK city recently you may have witnessed a great live brand event that brought together two products in a very captivating and amusing way. Called 'Noodle in a Haystack', a street 'happening' tied together the launch of the new variant from snackfood brand Pot Noodle – southern fried chicken flavour – with the release of the Dukes of Hazzardfilm. The 'southern' styling of the new film had obvious synergy with the new product, while the activity brought to life...