Pursuing the perfect brand experience

Drew Neisser, president and CEO of Renegade Marketing Group, describes a trip with his 12 year old son to the Dew Action Sports Tour in Louisville, Kentucky.

Pursuing the Perfect Brand Experience

Drew Neisser

All my 12-year-old son and I wanted to do was get to Louisville, Kentucky, and the kick-off of the Dew Action Sports Tour. We rode to the airport in a taxi with a competent enough driver and arrived with plenty of time to grab a pre-flight snack. The airport Burger King was no great shakes, providing a have-it-their-way burger in short order. The check-in process at US Air was smooth, as the computer kiosks found our reservations and deftly delivered our boarding passes. But that night the weather didn't cooperate and our father–son...

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