Pursuing the Perfect Brand Experience
Drew Neisser
All my 12-year-old son and I wanted to do was get to Louisville, Kentucky, and the kick-off of the Dew Action Sports Tour. We rode to the airport in a taxi with a competent enough driver and arrived with plenty of time to grab a pre-flight snack. The airport Burger King was no great shakes, providing a have-it-their-way burger in short order. The check-in process at US Air was smooth, as the computer kiosks found our reservations and deftly delivered our boarding passes. But that night the weather didn't cooperate and our father–son...