Innovate to Attract and Persuade
Darran Snatchfold
'Tell me and I forget;
Show me and I remember;
Involve me and I understand'
Confucius
Confucius was a wise old chap. As well as being possibly the greatest philosopher the world has known, he would clearly have made a half-decent media planner too – one with an eye for getting the greatest return on his clients' investment.
There can be no doubt that modern consumers are being told a lot by the advertising community. Unfortunately there can also be no doubt that an increasing number of these messages are not making it...