Aquafresh – Stick Out Your Tongue
Brand Name: Aquafresh Stick out Your TongueAdvertiser: GlaxoSmithKlineAgency: Callegari Berville GreyPrize: BronzeCategory: Toiletries & Beauty
SUMMARY
The challenge for the innovative Aquafresh Tooth and Tongue brush was to create a new oral care regime of tongue cleaning. Not only did consumers need education, they also needed to be persuaded that cleaning their tongue with the new brush was the most effective method. All of this with limited funding in a highly competitive market where Aquafresh toothbrush sales were languishing. GlaxoSmithKline's campaign “Aquafresh Stick...