The convergence of mobility and media. Mobile technology for the right reasons

Mobile Media is considered one of the key drivers for the future success of the telecom industry. Ericsson ConsumerLab and SKIM Analytical durables&ict have conducted a global study in order to add the consumer dimension in the design of Mobile Media offerings.

The Convergence of Mobility and Media

Mobile technology for the right reasons

Susanna Lewis and Jonas SelénTelefon AB LM Ericsson, Sweden.

Jürgen WarneckeSKIM Analytical durables&ct, Netherlands.

INTRODUCTION

The mobile phone as a media device for communication and other services is seen as an important driver for the success of new multimedia capable mobile networks. There are several reasons for this. One of the key reasons is, of course, the new stream of revenue potentially captured by both the operators/mobile service providers and the media industry by offering media content. Thus, mobile media can provide direct incremental revenues to...

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