Being American
The future of USA brands
Silvia AquinoResearch International Brasil, Brazil.
Nic HallResearch International UK, United Kingdom.
PREFACE
“The USA is in a difficult situation before the world. They show that they are people who are afraid and distrustful of everything surrounding them. Today (America) is a nation questioned by other nations. Its products are already not unique. The national debt is increasing everyday. And all this is shaken, even the self-esteem which was strong as a rock. I think that today it must not be so comfortable being North American.” (Brazil).
“North American brands and...