Conquering the mountain. Creating a collaborative client relation by pushing the boundaries of traditional qualitative research

Trenton Haack and Sara Heathscott

This paper highlights the specific benefits and insights gained from the research efforts between Burke, Inc.

Conquering the Mountain

Creating a Collaborative Client Relation by Pushing the Boundaries of Traditional Qualitative Research

Trenton HaackBurke Inc., United StatesSara HeathscottOlympus America, Inc., United States

INTRODUCTION

At some point in our career as researchers we're lucky enough to find ourselves in that relationship or project that stretches our boundaries and pushes our talents, allowing us to reach unusual levels of achievement. And if we're really lucky, we get to experience this together as a team with a client and/or research firm we not only respect but actually enjoy working with each other. Highlighting one such relationship,...

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