Stop writing reports! Develop a tool

The paper highlights and discusses successful alternatives to traditional research report writing in order to make qualitative research a better engine for decision-making.

Stop Writing Reports! Develop a Tool

Mary Lou TierneyFarm Design, Inc., United States

DEVELOPING TOOLS: A BETTER ENGINE FOR DECISION-MAKING

As qualitative researchers, we are in a unique position to tailor research output for use. That said, it is critical to remember that the end deliverable of a research effort is most often the beginning point for others – marketers, engineers, product designers, product managers and portfolio strategists. The output, then, from a research effort must seamlessly transfer into another's hands so they can do their job.

In the world of product development, handing an...

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