Partners in Innovation
A Case Study Exploring Client-Supplier Relations with a Successful Online Forum
Laurie ThompsonPfizer Consumer Healthcare, CanadaMike Gadd and Rachelle DeshaiesGadd International Research Inc., Canada
INTRODUCTION
In Creativity, Inc.: Building an Inventive Organization, authors Jeff Mauzy and Richard Harriman begin their introduction by stating: “To survive and prosper in the long term, people in companies need to create and innovate. And they need to do so as regularly and reliably as they breathe”. And in Open Innovation: The New Imperative for Creating and Profiting from Technology, Henry Chesbrough starts...