Silentnight - My First Bed Launch - A media strategy you can trust

Gary Wise

This is a good example of a thoughtful and well-integrated campaign. To support the launch of their new My First Bed range of beds for children, Silentnight ran a multi-channel campaign designed to stimulate sales through ‘pester power’.
Agency: Feather BrooksbankAuthor: Gary Wise

Silentnight – My First Bed. A Media Strategy You can Trust

I'm going to explain the media strategy devised by Feather Brooksbank to launch Silentnight's My First Bed range. To do this, I won't be using any jargon or marketing clichés. Instead, I'll be explaining the impact of the campaign through the eyes of our core consumers, parents and children, and highlighting how trust was the key to our success. The My First Bed product was launched two years ago. This paper tells the story of its success from launch to present...

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