Keeping cool

Ken Nicolson

Argues the case for companies to use Marketing Resource Management (MRM) software to help achieve marketing accountability.

Keeping Cool

Ken Nicolson Veridiem, Inc.

With the return of coolto describe all things good, it was especially cool when we were named a Cool Vendor in Customer Relationship Management by Gartner Inc. So, what makes Veridiem and 11 other up-and-coming CRM vendors so cool? At a high level, Gartner defines a Cool Vendor as one delivering technologies or solutions that are innovative, impactful, and intriguing. Dig a little deeper and all of these Cool Vendors share some common traits: we can quantify the business value we bring to the marketing, customer service, or sales organizations we...

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