Sarbanes-Oxley and its impact on marketing/advertising

Sarbanes-Oxley came into being in 2002 to restore public confidence in corporate governance after the Enron and other scandals.

Sarbanes-Oxley and its Impact on Marketing/Advertising

Arthur A. AndersonMorgan Anderson Consulting

Sarbanes-Oxley is in the air. Everywhere.

When SOX came into being in 2002, “good governance” became a corporate mantra and a highest priority from the boardroom to the executive suite. With senior executives subject to fines of up to $5 million and prison sentences of up to 20 years – as well as board members potentially subject to personal liability – it's no wonder. But there is much more to SOX than that. Good governance under SOX is making sure that owners and prospective owners alike know what...

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