Sarbanes-Oxley and its Impact on Marketing/Advertising
Arthur A. AndersonMorgan Anderson Consulting
Sarbanes-Oxley is in the air. Everywhere.
When SOX came into being in 2002, “good governance” became a corporate mantra and a highest priority from the boardroom to the executive suite. With senior executives subject to fines of up to $5 million and prison sentences of up to 20 years – as well as board members potentially subject to personal liability – it's no wonder. But there is much more to SOX than that. Good governance under SOX is making sure that owners and prospective owners alike know what...