To buzz or not to buzz?

Andy Sutton and Tom Beaumont-Griffin

Tom Beaumont-Griffin, executive creative director at Sledge Ltd, and Andy Sutton, UK marketing director for Peugeot, describe the spring 2005 pre-launch buzz campaign for the innovative Peugeot 1007.

To Buzz or Not to Buzz? That is the Question

Tom Beaumont-Griffin and Andy Sutton

If renault is famous for its Voom, will Peugeot become famous for its Buzz? Maybe so, judging from the success of the recent pre-launch buzz campaign for the innovative Peugeot 1007.

The Peugeot 1007 eschewed convention from the moment it left the drawing board and became a reality at the 2004 Paris motor show. This small car with its highly-innovative electric sliding doors (the first in its class) won many plaudits from industry observers, being voted AutocarIdea of the Year 2004...

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