Leapfrogging market research into consultancy. Blurring the boundaries - a financial services case study

MasterCard International needed to ensure that the data reported by over 2000 members was accurate. It worked with external consulting companies including market research firm AC Nielsen IR.

Leapfrogging Market Research into Consultancy

Blurring the Boundaries – Financial Services Case Study

John TulloMastercard International, United States

Sonali Desai and Travyn RhallACNielsen International Research, United States

PROBLEM SOLVING – MARKET RESEARCH, CONSULTANCY, OR BOTH?

MasterCard International is constituted of thousands of financial institutions which are located throughout the world. These institutions are known as “Members” of MasterCard International and complete Quarterly Questionnaires regarding spending usage on credit, charge, and debit cards. MasterCard International compiles this collected information, which is then used for internal performance measurement, internal analysis, and external public communications such as press releases...

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