The MR revolution to come! All we want is to leverage the use of MR in decision making and profitable growth. Is it too much?

Nazli Yuksel and Selim Oktar

Today, due to changes in client needs, the research (MR) industry is facing some severe challenges. Client needs are becoming more sophisticated and unclear, which is causing uncertainty in the research objectives, design and process.

The MR Revolution to Come!

All we want is to leverage the use of MR in decision making and profitable growth. Is it too much?

Selim OktarKNEXTEP Knowledge Management Services, Turkey

Nazli YukselKNEXTEP Knowledge Management Services, Turkey

TRENDS IN THE INDUSTRY

In the MR industry there is a tough race for profitable growth. Under this pressure we see the following trends in the industry:

  • Higher value-added products and business solutions;

  • Acquisitions;

  • Process automation;

  • Alternative channels for data collection.

The industry has faced mergers and acquisitions in one hand, but on the other hand, the operations for standardization and...

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