Agency: DLKW and Naked Communications | Author: Charlie Snow |
Department of Health/COI – Adult Sexual Health – The Sex Lottery
INTRODUCTION
There's been a lot of discussion over recent years on how account planning and media planning can best work together. We think this paper shows how it should be done.
BACKGROUND – A BIG AND GROWING PROBLEM
The sexual health report published by the Public Health Laboratory Service in 2001 made uncomfortable reading. Here are just a few of the facts:
Rates of Sexually Transmitted Infections (STIs) have risen dramatically over the last ten years: most notably chlamydia,...