Harvey Nichols - Tripping Through the Dark Side of Fashion

Philip Heimann and Catherine Moustou

Campaign for Harvey Nichols, in fashion magazines, based on distinctive idea that the store is `heaven for fashion addicts'.
Agency: DDB LondonAuthors: Philip Heimann and Catherine Moustou

Harvey Nichols – Tripping Through the Dark Side of Fashion

INTRODUCTION

This year Harvey Nichols is 190 years old, but for most of us its history starts in the early 1990s. It was then that the story was revamped, re-focussed and reintroduced as London's ultimate fashion venue, the favourite of Princess Diana. Ruby Wax, Eddi and Patsy, supermodels and celebrities of every kind and the dream of every aspiring fashionista.

In the 1990s the store went from strength to strength distinguishing itself on every aspect of the retail experience,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands