Street Management, Transport for London - Maybe It's because I'm a Londoner

Campaign for London Street Management (a division of Transport for London), aimed at cutting street accidents.
Agency: M&C SaatchiAuthors: Alex Hartley and Verra Budimlija

Street Management – Transport for London – Maybe It's Because I'm a Londoner

MAYBE IT'S BECAUSE I'M A LONDONER

Londoners are different. Everyone knows that, don't they?

Londoners are smarter. They're more stylish, more savvy. They know what's going down on the streets. They live lives filled with the glamour that comes from being a citizen of one the most vibrant and exciting cities in the world.

Only they aren't smarter. Not on the roads anyway. Londoners are the worst drivers and most unfortunate pedestrians in the UK.

We...

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