The Tampa Experiment: Aligning an Organisation for Convergence Success
Ron Redfern
Our goal with convergence is actually pretty simple. It is to serve more people better. It is to expand our combined audience, improve our products and service and thereby grow our market share and the revenue line faster than the expense line. This means leveraging our combined resources to make each of our products, services and brands stronger, to market them more effectively and to sell combinations that make sense to advertisers. It also means aligning and equipping our...