Special-Interest Newspapers: A Source of Inspiration for General-Interest Newspapers?

Jan Lamers

Special-interest newspapers have carved for themselves an enviable niche within the industry by being able to charge a price for online content, maintain their credibility among readers, and be perceived as a timely and progressive news source.

Special-Interest Newspapers: A Source of Inspiration for General-Interest Newspapers?

Jan Lamers

In almost all surveys of newspapers, a distinction is not drawn between the different categories that exist for newspapers. Newspapers are newspapers, or so it is thought.

Yet newspapers have evolved. From originally functioning as journals of commerce for the new merchant classes of the 17th century, these early newspapers featured content such as announcements of ship arrivals and departures, cargo manifests and the prices of goods, as well as a sprinkling of news items from foreign ports.

The...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands